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3188010
Characteristics of a Copywriter
Description
Mind Map on Characteristics of a Copywriter, created by Bernice Mosala on 12/08/2015.
Mind Map by
Bernice Mosala
, updated more than 1 year ago
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Created by
Bernice Mosala
about 9 years ago
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Resource summary
Characteristics of a Copywriter
Principles and practices of advertising, marketing and public relations
Abilitiy to work under pressure
Effecitievly discover insights, make emotive connections and alter persepctives through concepts and copy
Detail orientated
Knowing elements of copy and how to use them. Eg: Headlines, lead lines, taglines and captions
Brilliant researcher, listener and observer
Multi-tasking, focused, self-motivating and self-editing
Imaginative: able to think of new concepts and correlating copy
Ability to work independently and collaborate effectivly
Visually and verbally inclined
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