Characteristics of a Copywriter

Description

Mind Map on Characteristics of a Copywriter, created by Bernice Mosala on 12/08/2015.
Bernice Mosala
Mind Map by Bernice Mosala, updated more than 1 year ago
Bernice Mosala
Created by Bernice Mosala about 9 years ago
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Resource summary

Characteristics of a Copywriter
  1. Principles and practices of advertising, marketing and public relations
    1. Abilitiy to work under pressure
      1. Effecitievly discover insights, make emotive connections and alter persepctives through concepts and copy
        1. Detail orientated
          1. Knowing elements of copy and how to use them. Eg: Headlines, lead lines, taglines and captions
            1. Brilliant researcher, listener and observer
              1. Multi-tasking, focused, self-motivating and self-editing
                1. Imaginative: able to think of new concepts and correlating copy
                  1. Ability to work independently and collaborate effectivly
                    1. Visually and verbally inclined
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