Characteristics of a Copywriter

Bernice Mosala
Mind Map by Bernice Mosala, updated more than 1 year ago
Bernice Mosala
Created by Bernice Mosala about 6 years ago


Mind Map on Characteristics of a Copywriter, created by Bernice Mosala on 08/12/2015.

Resource summary

Characteristics of a Copywriter
  1. Principles and practices of advertising, marketing and public relations
    1. Abilitiy to work under pressure
      1. Effecitievly discover insights, make emotive connections and alter persepctives through concepts and copy
        1. Detail orientated
          1. Knowing elements of copy and how to use them. Eg: Headlines, lead lines, taglines and captions
            1. Brilliant researcher, listener and observer
              1. Multi-tasking, focused, self-motivating and self-editing
                1. Imaginative: able to think of new concepts and correlating copy
                  1. Ability to work independently and collaborate effectivly
                    1. Visually and verbally inclined
                      Show full summary Hide full summary


                      Exothermic & Endothermic Reactions (C2)
                      To Kill A Mockingbird Complete Notes
                      Global History Regents Review Notes (Europe)
                      Jen Molte
                      John Montague
                      David Caprani
                      Health and Social Care Flashcards
                      Kelsey Phillips
                      DEV I Part II
                      d owen
                      Romeo and Juliet Key Quotations
                      Rachel Sheppard
                      Physics: Energy resources and energy transfer
                      Leanne Myles
                      Data Types
                      Santiago Castillo
                      Using GoConqr to study geography
                      Dayyaan Malik