AS vocab: la publicite

Mind Map by , created almost 6 years ago

A Level French Mind Map on AS vocab: la publicite, created by AlexPereira1997 on 11/05/2013.

Created by AlexPereira1997 almost 6 years ago
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AS vocab: la publicite
1 un jingle/ une ritournelle publicitaire= jingle
1.1 le lavage de cerveau=brainwashing
1.1.1 un produit de consummation courante= an everyday item
2 une letter personanalisee=mailshot
2.1 manipuler=to manipulate
2.1.1 le marketing=marketing la marque=brand
2.2 les medias=the media
2.2.1 mediatique=media (adjective) la mediasation= media coverage pour ne pas etre en reste avec les voisins=to keep up with the Jones
3 mediatiser=to give coverage to the media
3.1 menosager(ere)=misleading
3.1.1 mettre en avant= to emphasise une pancarte publicitaire=advertising hoarding
3.2 l'offre=what's on offer
3.2.1 l'offre=what's on offer un panneau=hoarding le produit=the product
4 parrainer=to sponsor
4.1 une pause pub=commercial break
4.1.1 persuasive(ive)= persuasive pousser quelq'un a=to push someone into doing... la promotion= special offer

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