Purina Demographics

Purina Demographics

1. Demographic - Health conscious pet owners with distinctive tastes and would like to try quality specialist recipes for their pets. Owners who don't mind spending more on quality pet foods to treat their pets.

2. Geographic - Purina is no 2 in the world so the packaging and campaign must be universal and fit into diverse cultures and society.

3. Behavioural - Existing customers that are loyal to the Purina brand and are already using other Purina sub brand foods and are looking for something extra special for their dogs. Also it is aimed at new customers who require healthy and unique flavours for their dog foods.

4. Psychographic - Caring pet owners who want the best for their pets and would like to try something new and unique. They have a healthy lifestyle and enjoy good food and want the same for their pets. They are keen on treating their pets because they form an important part of their persona.