Observational Research - Advantages and Disadvantages

Lily Gray
Mind Map by Lily Gray, updated more than 1 year ago
Lily Gray
Created by Lily Gray over 6 years ago


A-Level Psychology (Research Methods) Mind Map on Observational Research - Advantages and Disadvantages, created by Lily Gray on 11/10/2013.

Resource summary

Observational Research - Advantages and Disadvantages
1 Advantages
1.1 What people say they do is often different what they actually do so observations might be valid than questionaires.
1.2 Gives a more realist picture of spontaneous behaviour, likely to have a high ecological validity.
1.3 Provides a means of conducting preliminary investigations in a new area of research, to produce hypotheses for future investigations.
2 Disadvantages
2.1 Can be little or no control of EV which may mean something unknown to the observer may account for the behaviour observed.
2.2 Observer may 'see' what he or she expects to see (observer bias), different observers 'see' different things, leads to low-inter-rater reliability.
2.3 If Participants don't know they are being observed there are ethical problems. If participants know they are being observed they might alter their behaviour.
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