IDEAS DEVELPOMENT

IDEAS DEVELPOMENT

1. TEAM 1

   • Development of creative problem-solving ideas
     • This phase comprises the period of detection and identification of the problem, as well as the efforts of understanding and training related to it and the search for information through the analysis of the environment.
   • Incubation
     • It is the disconnection from the problem, moving away from it for a variable time (hours, weeks, months or even years),
   • Enlightenment.
     • This is the phase in which ideas and solutions to our problem begin to emerge.
   • Verification.
     • Once the idea or creative solution has been conceived, we are in the verification stage, which involves the analysis and evaluation of the idea in order to refine it and determine whether it is the most suitable solution to solve our problem.
   • List of Osborn questions
     • This is a fundamental set of questions that are used to formulate as many approaches to the problem to formulate as many approaches to the problem as possible to open up the perspective we have on the problem.
   • Random word method
     • The development of this technique plans to associate any word or image that comes from a context in which it works, obtaining new mental relationships and new ideas of possible solutions.
   • Analogy
     • It is a comparison between objects, concepts or experiences. When establishing an analogy, the particular and general characteristics are indicated and the similarities and differences between the contrasted elements are established.

2. TEAM 2

   • Osborn list of questions
     • The “Osborn Questions” are so named as they were defined by Alex Osborn. He is considered the creator of Brainstorming or Brainstorming when, apparently, he brought together his team to generate ideas that managed to save his advertising agency at the beginning of the 20th century.
   • The list of questions is as follows.
     • When? What kind of...? What kind of...? With what? Why? / Because it causes? For what? Which? In which? What?
   • Random word method
     • The RANDOM WORDS or RANDOM INPUT technique is a variation of lateral thinking that is very easy to use.
   • Techniques to get the random words
     • Write lots of words on cards and put them in a ball or box. We close our eyes and they go out randomly. Open a dictionary or newspaper to a random page and choose a word.

3. TEAM 3

   • CONCEPT DEVELOPMENT
     • Concept development is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions.
   • PROTOTYPES AND MODELS
     • A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities.
   • MODELS OR PROTOTYPES
     • A prototype is a preliminary version of an information system for demonstration or evaluation purposes.
   • SOCIAL IMPACT INCLUDES ANY INFLUENCE ON PEOPLE'S FEELINGS, THOUGHTS OR BEHAVIORS.
     • This, the theory of social impact is useful to understand in which social situations a greater influence is produced.
   • BRANDING STRATEGY
     • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding.

4. TEAM 4

   • PROOF OF CONCEPT
     • Are mental representations of reality that arise from reasoning or imagination, and subsequently give rise to concepts. Having an idea is considered the most basic and fundamental act of understanding.
   • Models or Prototypes.
     • It is a less formal method of development. Prototyping is a technique for understanding specifications. A prototype can be eliminated.
   • TECHNICAL VIABILITY
     • The technical feasibility is evaluated before a certain requirement or idea to determine if it is possible to carry it out satisfactorily and in safe conditions with the available technology.
   • The product or service
     • This is an analysis of the characteristics of the product or service to be offered, that is, the product to be manufactured or the service to be provided, taking into account its inherent properties (without taking into account the context): its quality, its versatility, its potential, its originality, etc.
   • COST-BENEFIT
     • analysis measures the relationship between the cost per unit produced of a good or service and the profit obtained from its sale.
   • Proposals to the merchants
     • for the planning to the needs that they mark as problem, they make reference, so much to the supply, requirements of product and development of the business, for what it is due to solve according to its critical level.