Chapter 2 Operations Strategy in a Global Environment

Gustavo Herrera
Mind Map by Gustavo Herrera, updated more than 1 year ago
Gustavo Herrera
Created by Gustavo Herrera almost 5 years ago
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Chapter 2 Operations Strategy in a Global Environment
1 Reasons for global operations
1.1 Improve the supply chain

Annotations:

  • Locate in countries with: -Low cost labor -Raw material.
1.2 Reduce costs

Annotations:

  • -Less stringent goverment regulations. -Cut taxes and tariffs. Thanks of Free Trade agreements.
1.3 Improve operations

Annotations:

  • Learn from better understanding of differences in the business is handle in different countries. Reduce response time to meet customers changing product and service requirements.
1.4 Undestarnd markets

Annotations:

  • .-Diversity of their customer base. -Expand the life cycle
1.5 Improve products
1.6 Attract and retain global talent
2 Competing on differentitation
2.1 Distinguishing as adding value.
2.1.1 Broad product line
2.2 Experience economy
2.3 Providing uniqueness beyond
2.3.1 Physical
2.3.1.1 Innovative design
2.3.2 Service
2.3.2.1 After sales service
3 Competing on cost
3.1 Use of financial sources effective
3.2 Cost advantages
3.2.1 Low overhead
3.2.2 Effective capacity use
3.2.2.1 Southwest airlines
3.2.3 Inventory managment
3.2.3.1 Walmart distribution
3.3 Low cost leadership

Annotations:

  • Achieving maximum value as perceived by the customer
4 Competing on response
4.1 Flexible
4.1.1 match changes in markertplace
4.1.1.1 HP
4.2 Reliable
4.2.1 scheduling
4.2.1.1 FedEx
4.3 Quick
4.3.1 Pizza Hut 5 minutes
5 Product life cycle
6 Key Succes factors
6.1 of 1 Activities that are necessary for a firm to achieve its goals.
7 Core competencies
7.1 Skills
7.2 Talents
7.2.1 World class standard
7.3 Capabilities
8 Factor-rating analysis (outsourcing)
8.1 Increased techological expertise
8.2 More reliable and cheaper transportation
8.3 Rapid development and deployment of advancements in TELECOM
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