BECOME MOBILE FRIENDLY

BECOME MOBILE FRIENDLY

1. WHY?

   • Add Value to people's life
   • Reach as much people as you can
   • Easiest and most convenient way for users to consume content.

2. MOBILITY IS MINDSET: improve how you create content and how users respond to it

3. 3 MOBILE TO-DO ITEMS TO SET A FOUNDATION

   • 1. Create a mobile-friendly website
     • Everything you do should be driving your audience back to your site
     • It should be easy to acces from phones
     • Leverage: make sure your site respond to every device accesing
       • WHAT IF I AM NOT?
         • Use a free mobile wordpress plugin
         • Create a separate mobile site
         • Find a developer that can make your current site responsive.
   • 2. Send mobile-friendly email
     • 41% of the emails cannot be open from mobile
     • Get more people to read yout emails
     • Number of email opens from mobile only rising
   • 3. Send traffic to mobile-optimized landing pages
     • Make your reader take action
     • Interactions on mobile devices should be driving your audience to landing pages in order to create a conversion.
     • In today's world it’s more likely they’ll be accessing your landing page from a mobile device