Robo toy

Robo toy

1. file formats

   • Gif
     • advantages
       • bitmap file format
         • transparent backround
       • doesnt require additional software
     • disadvantages
       • 256 colours
         • will become pixalated
       • cant embed sound and video
   • FLV
     • advantages
       • easily downloaded
       • small file size
         • viewed by 90 percent of web users
     • disadvantages
       • expensive
         • time consuming
       • not recognised by search spider engines
   • SWF
     • disadvantages
       • compatibility
         • macromedia needed
           • cant have transparent background
     • advantages
       • loads fast
       • vector based
       • 32 million colours
         • easy and smooth

2. visual style

   • fun and playful
     • engaging
     • increase interest in the product and toy
       • increase sales
   • colourful
     • make it more memorable
     • catch the attention of the viewer

3. animation

   • frame by frame
   • 10 to 15 seconds
     • 150mm x 100mm
   • contents
     • chest glowing
     • parts being assembled

4. legal

   • copyrighted images
     • pay fees when nessecary
     • give credit when needed
     • must use non copyrighted images

5. target audience

   • price
     • toy is expensive
     • mid range to high income familys