3671252
Bickman: uniform
- Aim
- to see if people
would follow
orders if it was
given by
someone in
uniform
- to see if people
would follow
orders if it was
given by
someone in
uniform
- Method
- confederates
dressed up in
guard uniforms
and then asked
people to pick
up litter
- confederates
dressed up in
guard uniforms
and then asked
people to pick
up litter
- results
- 80% of people
picked up the
litter when a
guard asked
them compared
to 40% of people
when a non
guard asked
them
- 80% of people
picked up the
litter when a
guard asked
them compared
to 40% of people
when a non
guard asked
them
- conclusion
- wearing uniform
increases perceived
legitimate authority
making it more likely
for people to do what
you want them to
- wearing uniform
increases perceived
legitimate authority
making it more likely
for people to do what
you want them to
- evaluation
- has high ecological
validity because it was in
a real park but would be
higher if it was a park
keeper as this is what
we would find in a park
norally
- has high ecological
validity because it was in
a real park but would be
higher if it was a park
keeper as this is what
we would find in a park
norally
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