Mind map
Bickman: uniform
Mind map: Bickman uniform study
Map content
Bickman: uniform
Aim
- to see if people would follow orders if it was given by someone in uniform
Method
- confederates dressed up in guard uniforms and then asked people to pick up litter
results
- 80% of people picked up the litter when a guard asked them compared to 40% of people when a non guard asked them
conclusion
- wearing uniform increases perceived legitimate authority making it more likely for people to do what you want them to
evaluation
- has high ecological validity because it was in a real park but would be higher if it was a park keeper as this is what we would find in a park norally