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Mind map

Consumer Behavior_1

Linda Sciascia English

Map content

Consumer Behavior_1

  1. Competency 3

    • Make connections between customers characteristics and their buying behavior.
      • Choose an approach to adopt with a customer
        • Characteristics: demographic,socio-cultural,psychological and economic.
        • Attitudes and behaviors and their influences
    • Active listening
      • Professional ethics
        • Demonstration of tact
  2. Decision-making process...

    • Frame of reference
      • Purchase decision process
  3. Determine reasons why they buy?

    • Process of needs identification
      • Maslow's Hierarchy of needs
        • Types of questions-open, closed, leading

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Description
Mind map of Consumer Behavior module in the Professional Sales Program.
Created by
Linda Sciascia
Views
13
History
  • Created by Linda Sciascia · Nov 18, 2013
  • Copied by Linda Sciascia · Nov 18, 2013
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