target audience

target audience

1. location

   • The location if the target audience is quite broad as the band mainly slef-promotes using social media and online resources so the target audience could range from anywhere in the world which means that the cover has to appeal to all races and ethnicities so cannot contain anything potentially offencive

2. gender

   • I think that this band and therefore the vinyl cover would need to appeal to all gender identities as the band name sounds very generic and inclusive, implying there is a diverse target audience
     • therefore, it would be most effective if the cover did not include or abide by any gender stereotypes such as only using 'girly' or 'boyish' colours in attempt to appeal to anyone specific.

3. ethnicity

   • This vinyl would appeal to a diverse range of ethnicities so in order to fit that specification I would have to ensure that nothing that could be deemed offensive should be on the album cover

4. income

   • The income of the target audience would probably be just below average as the band would be more common among younger people and students who tend not to be so financially stable

5. age

   • due to the fact that the client brief mentions online promotion as a main source of advertisement, I would assume that the target audience ages range from 16- 21 years as those are the most common users of social media
   • 16-21 year olds could probably be appealed to by incorporating newer aesthetic trends into the design such as galaxies and planets, which still fit in with the theme but are aesthetically common among youth