Unit 1 Digital Technologies Mind Map

Unit 1 Digital Technologies Mind Map

1. Existing Brands

   • SBD
   • Nike
   • Adidas
   • Muscle Nation
   • Coles/Woolies

2. Andrew (User Persona)

   • Personality
     • Loves going to the gym
     • Very Competitive
   • Details/Facts
     • Age: 19
     • Occupation: Car Mechanic
   • Frustrations
     • Clothing isn't comfortable
     • Doesn't have equipment
   • Motivations
     • Building Muscle Mass
     • To pull
     • Higher Confidence
     • Higher PR's

3. Payment

   • Name (First & Last
   • Adress
   • Card Number
   • Expiry Date
   • Card Type
   • Price

4. Item Lists

   • Protein Bars
   • Waterbottles
   • Headphones
   • Tights
   • Sports Bras
   • Gym Pants
   • Gym Tops
   • Lifting Belts
   • Protein Powder
   • Creatine

5. Website

   • Log in
   • Sign Up
   • Online payment method
   • Shopping cart
     • Drag and drop items into shopping cart
   • Recommended items (bought from past)
   • Search Bar
   • Scrolling option
   • Ratings (1-5 stars)

6. Timothy (User Persona)

   • Frustrations
     • Clothing is not comfortable
     • Expense of supplements
     • Clothing does not com in desired sizing
   • Details/Facts
     • 25 years of age
     • Fast food worker
     • Young adult who wants to lose weight and gain muscle
   • Motivations
     • To not get bullied
     • Wants to fit in with his friends
   • Personality
     • Loves food