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Digital Marketing Unit

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DMU DDDA
Verena Scheucher
Mind Map by Verena Scheucher, updated more than 1 year ago
Verena Scheucher
Created by Verena Scheucher over 10 years ago
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Resource summary

Digital Marketing Unit
  1. Digital Advertising
    1. Google AdWords
      1. Display
        1. HTML5
          1. Flash
            1. Targeting
              1. Remarketing
                1. Interests
                  1. Bahaviour
                    1. Placements
                  2. Search Network
                    1. Keywords
                      1. Remarketing
                    2. Optimization
                      1. Tracking
                        1. Conversions
                          1. Reporting
                          2. Yahoo Bing Ads
                            1. facebook
                              1. Targeting
                                1. Custom Audiences
                                  1. Remarketing
                                    1. Behaviour
                                  2. Twitter
                                    1. LinkeIn
                                      1. Performance Network
                                        1. Mobile Advertising
                                          1. HTML5
                                          2. YouTube
                                            1. TrueView
                                            2. Media
                                            3. Search Engine Optimization
                                              1. OffPage
                                                1. Linkbuilding
                                                  1. Reporting
                                                  2. OnPage
                                                    1. Analysis
                                                      1. Products
                                                        1. SEO Basic
                                                          1. Content Check
                                                            1. URL Check
                                                              1. PageRank
                                                              2. SEO Plus
                                                                1. SEO International
                                                                  1. SEO Online Shop
                                                                    1. SEO Relaunch
                                                                      1. Mapping
                                                                    2. Content
                                                                    3. Sistrix
                                                                      1. Optimizer
                                                                        1. Link Analysis
                                                                          1. Competitor analysis
                                                                            1. Onpage Error Report
                                                                              1. Visibility
                                                                                1. Social Signals
                                                                                  1. Keyword Ranking
                                                                                  2. Screaming Frog
                                                                                    1. Sitemap
                                                                                    2. Webmaster Tools
                                                                                      1. robots.txt
                                                                                    3. Digital Analysis
                                                                                      1. Tracking
                                                                                        1. Sociodemographic Data
                                                                                          1. Intersts
                                                                                            1. Bahaviour
                                                                                            2. SetUp
                                                                                              1. Optimization
                                                                                                1. Google Analytics
                                                                                                  1. Conversion Tracking
                                                                                                    1. Custom Reports
                                                                                                      1. Dashboards
                                                                                                        1. Filters
                                                                                                          1. Alerts
                                                                                                            1. Webmaster Tools
                                                                                                              1. Universal Analytics
                                                                                                              2. Webtrekk
                                                                                                                1. Crazy Egg
                                                                                                                  1. HeatMap
                                                                                                                  2. Tag Manager
                                                                                                                    1. ECommerce Tracking
                                                                                                                      1. Custom Event Tracking
                                                                                                                        1. Virtual URLs
                                                                                                                      2. Content
                                                                                                                        1. SEO
                                                                                                                          1. Creation
                                                                                                                            1. Storytelling
                                                                                                                              1. Keywords
                                                                                                                                1. Optimization
                                                                                                                                  1. Content Marketing
                                                                                                                                  2. Infographics
                                                                                                                                    1. Visual Storytelling
                                                                                                                                      1. Editorial
                                                                                                                                        1. Blogging
                                                                                                                                          1. Seeding
                                                                                                                                            1. Wordpress
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