Digital Marketing Unit

Verena Scheucher
Mind Map by Verena Scheucher, updated more than 1 year ago
Verena Scheucher
Created by Verena Scheucher over 5 years ago
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DMU DDDA
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Digital Marketing Unit
1 Digital Advertising
1.1 Google AdWords
1.1.1 Display
1.1.1.1 HTML5
1.1.1.2 Flash
1.1.1.3 Targeting
1.1.1.3.1 Remarketing
1.1.1.3.2 Interests
1.1.1.3.3 Bahaviour
1.1.1.3.4 Placements
1.1.2 Search Network
1.1.2.1 Keywords
1.1.2.2 Remarketing
1.2 Optimization
1.2.1 Tracking
1.2.2 Conversions
1.2.3 Reporting
1.3 Yahoo Bing Ads
1.4 facebook
1.4.1 Targeting
1.4.1.1 Custom Audiences
1.4.1.2 Remarketing
1.4.1.3 Behaviour
1.5 Twitter
1.6 LinkeIn
1.7 Performance Network
1.7.1 Mobile Advertising
1.7.2 HTML5
1.8 YouTube
1.8.1 TrueView
1.9 Media
2 Search Engine Optimization
2.1 OffPage
2.1.1 Linkbuilding
2.1.2 Reporting
2.2 OnPage
2.2.1 Analysis
2.2.2 Products
2.2.2.1 SEO Basic
2.2.2.1.1 Content Check
2.2.2.1.2 URL Check
2.2.2.1.3 PageRank
2.2.2.2 SEO Plus
2.2.2.3 SEO International
2.2.2.4 SEO Online Shop
2.2.2.5 SEO Relaunch
2.2.2.5.1 Mapping
2.2.3 Content
2.3 Sistrix
2.3.1 Optimizer
2.3.2 Link Analysis
2.3.3 Competitor analysis
2.3.4 Onpage Error Report
2.3.5 Visibility
2.3.6 Social Signals
2.3.7 Keyword Ranking
2.4 Screaming Frog
2.4.1 Sitemap
2.5 Webmaster Tools
2.5.1 robots.txt
3 Digital Analysis
3.1 Tracking
3.1.1 Sociodemographic Data
3.1.2 Intersts
3.1.3 Bahaviour
3.2 SetUp
3.3 Optimization
3.4 Google Analytics
3.4.1 Conversion Tracking
3.4.2 Custom Reports
3.4.3 Dashboards
3.4.4 Filters
3.4.5 Alerts
3.4.6 Webmaster Tools
3.4.7 Universal Analytics
3.5 Webtrekk
3.6 Crazy Egg
3.6.1 HeatMap
3.7 Tag Manager
3.7.1 ECommerce Tracking
3.7.2 Custom Event Tracking
3.7.3 Virtual URLs
4 Content
4.1 SEO
4.2 Creation
4.2.1 Storytelling
4.2.2 Keywords
4.2.3 Optimization
4.2.4 Content Marketing
4.3 Infographics
4.4 Visual Storytelling
4.5 Editorial
4.6 Blogging
4.7 Seeding
4.8 Wordpress
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