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Mind map

The buyer decision process

Ha Phuong Nguyen English

Map content

The buyer decision process

Need recognition
- Information search
  - Evaluation of Alternatives
    - Purchase decision
      - Postpurchase behavior
        Customer service
        Guarantee
      - Membership system
      - Gifts & Sample
    - Unique and differentiated products
    - Attractive promotion
  - Word-of-mouth
  - KOL/Influencer
  - Internet/Newspaper
- Social media
- Public advertisement

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Description: Mind Map on The buyer decision process, created by Ha Phuong Nguyen on 05/10/2022.
Created by: Ha Phuong Nguyen
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