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Profitability 8

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Profitability 8

CQ
- what is the goal? to regain profit or there is a specific target?
- constarints on investments?
- what exactly do the client sell? how it generates money?
revenue
- number of product sold decreased
  - market is decreasing
    - is there new technology?
    - Chnaged preferences?
    - deacreased purchasing power?
    - market size, growth rate last 3 y
  - clients are leaving
    - number of clients - size + growth rate last 3y - by region vs competitors
    - Why are they leaving? price? quality? service? period of product leaving decreased?
- average price
  - discounts
    - do we gave discounts?
    - overall cost to discounts
  - decreased margin
    - average price last 3y - vs competitor
    - average margin - last 3y
cost
- FC
  - G&A
  - utilities
  - rent
  - equipment
  - soft for tracking
- VC
  - materials
  - sales department
  - maintenance
  - logistics

Description: Profits are declining in a firm in the trucking industry. Why? How would you fix the problem?
Created by: Асема Жанадилова
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