Target Audience: Film

Target Audience: Film

1. Age Group

   • Involves young, well known actors and actresses
     • Teenagers
       • 14 - 18 years of age
   • Quite horrifying/disturbing
     • Not suitable for younger people
     • Violence involved
   • People who have read the book

2. Ethnicity

   • Some religions or beliefs may not support the violence involved in the film
     • Don't advertise in those areas or near their place of religion

3. Gender

   • Involves a strong female character
     • Female audiences
       • Feminist views?
   • Involves a lot of action
     • Male audiences
   • However, you'd need to survery people and collect their opinions before jumping to conclusions.

4. Income

   • Cinema tickets don't cost much
     • Cost less = more viewers = more money for the film
   • Earlier viewings can bring in more wealth from viewers who have the money for it

5. Location

   • People all around the world can watch films and most of the time they are affordable to watch
   • They could be advertised anywhere from a Halifax bus stop to a Times Square in New York

6. Accessibility

   • Some screenings will need audio description and/or subtitles
     • Subtitles will have to be in many languages as it is an international franchise
   • Mention if the screening is wheelchair accessible or not

7. Primary sources of information

   • Focus meetings
     • These meetings involve business men coming together to review and discuss products and see how they can be improved
   • Surveys and questionaires
     • Surveys and questionaires can be filled out by the public and give feedback, considering that the product is for them