BATHU: Target Audience

BATHU: Target Audience

1. Target Market Personality

   • ambitious
     • energetic
       • fashion foward
         • youthful
           • authentic

2. target market: generation

   • transcends through generations
     • caters the very young to the very old
       • baby boomers91946-1964), Gen X, millenials, Gen Z, all the way to Gen Alph(2012>)

3. SOCIAL CLASS

   • middle-class
   • upper middle class
     • upper-class
   • aspirational consumers.
     • lower class individuals

4. FAMILY STATUS

   • YOUNG INDIVIDUALS?SINGLE
     • PARENTS
       • ;looking for cheaper stylish alternatives for themselves and children
         • TRENDY DESIGNS THAT ARE COMFORTABLE AN DFASHION FOWARD, ALLOWING FOR INIVIDUALS TO LEAD THE ACTIVE BUSY SCHEDULE WITH COMFORT AND STYLE
     • TRENDY DESIGNS APPEAL TO THE YOUNGER MARK

5. TARGET MARKET

   • sneaker collectors
     • youth and millenials
   • fashion and streetwear enthusiasts
   • active lifestyle consumers

6. MASLOWS HEIRACHY OF NEEDS.

   • PHYSIOLIGICAL NEEDS
     • provides comfort and protection for the feet.
   • SAFTEY NEEDS
     • reduces risk of injury
   • align with personal style which may allow for connections with people who share similar tastes
     • Belonging