Improving Business Processes with Big Data Analytics: A Real-World View

Improving Business Processes with Big Data Analytics: A Real-World View

1. Understanding Companies’ Needs for Big Data Analytics

   • Leveraging a combination of unstructured and structured data as part of a business process can transform a busi- ness’s capability to be agile and nimble, and most importantly, profitable.

2. Improving the Customer Experience with Text Analytics

   • Approximately 80% of the data available to companies is unstructured
     • e-mails, text messages, call center notes, comments in survey responses, tweets, and blogs.
     • if this data is analyzed at the right time, it may help to identify patterns of customer dissatisfaction or a potential product defect so that corrective action can be taken before it is too late.

3. Using Big Data Analytics to Determine Next Best Action

   • The big data analytics as the secret weapon they need to take the next best action in highly competitive environ- ments.
   • Companies can have a competitive advantage by implementing the analytics platform combined with big data analysis and fast processing of real-time data

4. Preventing Fraud with Big Data Analytics

5. The Business Benefit of Integrating New Sources of Data