WestGress Sports

WestGress Sports

1. Website

   • Activities
     • Archery, Recreational Football, Swimming Cycling, Surfing, Climbing, Scavenger Hunting, Badminton
   • File Types
     • GIF.
       • This is not the most suitable file type however Google Sites limits me to this file type for certain sections in my website so this will have to be used.
     • JPG.
       • Suitable file type for sharing images quickly. Long wait times for images will tempt viewer to click off site.
   • Target Audience
     • Aimed at 10-16 year old children encouraging them to be more active during the summer. Also aimed at parents looking to motivate their child to participate in extra-curricular activities
   • Skills used to create the website
   • Accessibility
     • PC, tablet & mobile devices should all be able to access the website and navigate with ease. This is a necessity as the target audience will likely come upon the website via an advert on their phones.
     • Videos in the website are sourced from youtube, which already offers accessibility options. Google also provides accessibility options
     • Clear & simple navigation to be more accessible to wider audiences
   • Summer At WestGress
     • "a new programme aimed at children aged 10 - 16 . This programme aims to encourage these young people to be more active during the holidays with fun activities "

2. Visual Identity

   • Colour Palette
     • #2c5f2d
     • #9dcd5a
     • White & Black
   • Typography
     • Comfortaa
       • I have used this font as to give the website a semi - formal look by not implementing a serif font. This is because my website is aimed at children aged 10-16 so it'd have been important to make font decisions based on that information.
   • Logo
     • Mountains
       • I am showcasing one of the activities (rock climbing) in this way which sets Westgress Sports apart from most parks which do not offer this activity
       • Sense of achievement, and hints of the type of location where WestGress Sports is