Mind map

StartUp

Kyryl Ivanov English

Map content

StartUp

Basics
- Idea
  - First
  - Mission
  - seems bad
  - Market
    - Small-Specific
    - Monopoly
    - Growth
  - Why NOW?
  - 1 sentence
  - PROBLEM?
    - think of a problem, demand, trend, needs but not of a good, nice product to offer Problem-product NOT Product-client
- Product
  - Idea
    - Product
      - Company
  - customers
    - talk
      - byself
        sales and customer support do by your self, you need to feel your customers
    - get
      - organically
        don't use Google ads at the start try to reach customers by hand
      - feedback
        make feedback loop very tight and quick in time to get and implement to change. The loop should be very short: show product-get feedback-change product-show product
        like?
        do they like it?
        pay?
        how much would they want to pay for it?
        recommend?
        would they or did they already recommend your product to friends?
        change
    - love
      - aim - users should love your product. Better little users who love rather lots of who like it
  - Growth
    - Metrics
      - registrations
      - active users
      - activity level
      - cohort retention
      - revenue
      - net promoter score
- Team
  - Cofounder
    - 007
    - know long
    - location
      - same
    - equity
      - equal
  - ! Hire
    - try not to hire in beginning
  - culture
  - people
    - best
      - mediocre people kill companies; midiocre engineers build mediocre companies
    - referrals
    - references
      - contact to gig more
    - skills
      - communication
        clear plus comfortable to be around
      - determined
        plus get things done
      - animal
      - reporting
        comfortable to report to
      - smart
    - 10%
      - 10% of company to first 10 employees
    - fire
      - fast
  - 25%
  - 1-on-1
- Execution
  - self
    - culture
      - 100% efforts
  - CEO
    - set vision
    - raise money
    - evangelize
    - hire&manage
    - control
      - make sure the entire company executes: what to do; and if it can be done
  - FOCUS
    - 3
      - most
        important
        things
        do
        well
    - NO
      - say NO a lot
    - communicate
    - set overarching goals
      - repeat them
    - maintain
      - growth
      - momentum
    - work
      - together
        in person
  - Intensity
    - obsession
      - execution quality
    - Bias
      - action
    - operating rhythm
      - relentless
      - shipping
      - new features
      - metrics
        team review
    - quick
    - show up
    - dont give up
    - courageous
    - do what ever it takes
  - get new things done
!
- do
  - not scaling
    - recruit
      - first users
    - enhance
      - product
    - customer service
- idea
  - When you have an idea for a startup, ask yourself: who wants this right now?
  - problem!
    - solution
      - urgent
  - future
    - But if you're looking for startup ideas you can sacrifice some of the efficiency of taking the status quo for granted and start to question things. Why is your inbox overflowing? Because you get a lot of email, or because it's hard to get email out of your inbox? Why do you get so much email? What problems are people trying to solve by sending you email? Are there better ways to solve them? And why is it hard to get emails out of your inbox? Why do you keep emails around after you've read them? Is an inbox the optimal tool for that?
  - missing?
    - obvious
    - gap
  - need
    - pay
      - now
location
- seek
  - networks