Sven E Carlson Music video theory

Mind Map by harriett291559920, updated more than 1 year ago
Created by harriett291559920 about 6 years ago



Resource summary

Sven E Carlson Music video theory
  1. Sven E Carlsson believes that binary opposites highlight the narrative of the music video. For example black and white.
    1. There are two main types of music videos
      1. Performance- the video mainly shows the artist singing or dancing
        1. There are three main types of performance clips
          1. song performance
            1. Dance performance
              1. instrumental performance
              2. The artist usually appears in multiple locations.
                1. The artist can be used as a commercial exhibitionist where they are a se.lling item who people would aspire to
                  1. High quality video, appeals to a large audience,, high key lighting
                  2. Electronic shaman is another type of a performance clip- the artist is invisible and the artist's voice reflects the images.
                    1. As well as televised bard- the artist is a siniging storyteller
                  3. Conceptual-something other than the artist is shown in the video which usually has a meaning
                    1. Usually creates a more artistic and creative video.
                2. A narrative clip shows a story throughout the video for example Taylor Swift's 'Blank Space' and George Ezra's 'Blame it on me' are both narrative videos. However unlike some narrative clip, these examples include lip-synching.
                  Show full summary Hide full summary


                  Art photographs
                  SIS Project Week 3 Part 2: Writing research questions
                  Rachel Elmslie
                  Research Methods: SIS Project Week 3 preparation part 1
                  Rachel Elmslie
                  Toni Nursey
                  Media theories and audience research
                  Chloe Cotterill
                  Types of Documentaries
                  Toni Kukuruzović
                  Psychology memory studies and evaluations
                  Market Research and Customers
                  Beth Thornton
                  Magazine Name
                  tia crossley
                  Research and planning
                  Brandon Hawksley
                  Jemma Ward