Segmentation and Targeting

M Muselim Anshor
Mind Map by M Muselim Anshor, updated more than 1 year ago
M Muselim Anshor
Created by M Muselim Anshor about 6 years ago


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Resource summary

Segmentation and Targeting


  • Behaviour
  1. Geographic
    1. Area
      1. Entire Region
    2. Demographic
      1. Age
        1. 25 - 45 years old
        2. Occupation
          1. Prfoessionals and Workers
        3. Customer Behaviour
          1. Benefits
            1. Quality, Service and Speed
            2. Brand Royalty
              1. High
              2. Mobile Gadget Usage
                1. High Usage
              3. Psychographic Segmentation
                1. Life Style
                  1. Achievers, Experiencers, Thinkers, Makers
                  2. Social Status
                    1. The working class to the upper class
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