Websites

Websites

1. Apple

   • Aesthetics
     • Minimalist
       • Lots of empty space, makes the website feel uncrowded
       • See through navigation ribbon
     • Monochrome colour palette
       • Makes the product photos pop out
     • Sharp sans-serif font
   • Website features
     • Smooth scrolling transitions
     • Learn more and purchase buttons pop out (colour)
   • User experience
     • Simplified language, short yet powerful
     • Optimisation for different devices
     • fonts and colours highlight important information
   • General Pros/Cons
     • Pros
       • Beautiful visuals
         • Cinematic browsing experience
       • Simplifies technological language
     • Cons
       • Lags a little on certain devices

2. Tesla

   • Aesthetics
     • Futuristic, cinematic layout
     • Clicking through images has a fading transition
     • Navigation bar is hidden under one button "menu"
     • Bold headings, sharp lines for emphasis on certain sections on the website
   • Features
     • Real-time calculations of driving distance and money saved
     • Hovering over images make them zoom in a bit creating a pop out look
     • Scrolling upon certain images play a video
       • The fullscreen makes the user feel they are driving the vehicle
     • AI assistant to ask for help
   • User experience
     • Easy navigation and information rich
     • Information is kept relatively short
   • Pros
     • Immersive, improving experience reading technical data
   • Cons
     • Hidden navigation menus might make it hard to spot