Mind map
VMOSA
Map content
VMOSA
Vision
- Flowering Children Throug Companions
Mission
- Peluche helps children, ageing from 3 to 18 years old, without daily parental support, to become fulfilled blossomed adults, through everyday individual accompaniment, regular group activities and academic support provided by devoted volunteers.
Objectives
- By the end of 2016, implement a systematic and formalized approach to finding sponsors
- Increase and smooth annual donations
- In three to five years, raise the proportion of individual donations compared to corporate donations to 30%/70%
- By the end of 2016, enhance visibility and awareness
Strategies
- Implement a systematic method to target, contact and give feedback to companies
- Host regular public events, make partnerships and collaborations with a public figure
- Enhance visibility through media presence
Action Plans
- Create a data base
- Analyse patterns of donators
- Host one yearly big event for fundraising
- Host regular but smaller actions
- Christmas market
- Annual meals
- Participate to second-hand fair
- Contact Belgian celebrities
- Select an ambassador that shares the values of Peluche
- Joint events with other NGOs
- Partnerships with student associations
- Running event
- Partnerships with toy stores
- Create a Facebook page
- Improve current website
- Make some radio spots
- Improve the logo so that it fits with Peluche's diverse activity and 3 to 18 children