Sociolodgy Research Method Key Words

Sociolodgy Research Method Key Words

1. Valid

   • Whether your research shows a true picture of what's out there

2. Representative

   • A variety of opinion who generalise a large group

3. Reliable

   • How strutted a method is and how repeatable a method is
   • Covert.
     • Unknown research
     • Overt
       • Known research

4. Questionnaires

   • a set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study.
     • Advantage - The research you get is very specific if i

5. Structured Interview

   • - A structured interview is a quantitative research method commonly employed in survey research. The aim of this approach is to ensure that each interview is presented with exactly the same questions in the same order

6. Observation

   • he action or process of closely observing or monitoring something or someone.
   • Participant
   • Non- participant

7. Statistical data (official and non – official)

8. Content analysis

9. Unstructured interview

   • An unstructured interview or non-directive interview is an interview in which questions are not prearranged. These non-directive interviews are considered to be the opposite of a structured interview which offers a set amount of standardized questions.

10. Ethnography

11. Semi structured Interview

    • A semi-structured interview is a method of research used in the social sciences. While a structured interview has a rigorous set of questions which does not allow one to divert, a semi-structured interview is open, allowing new ideas to be brought up during the interview as a result of what the interviewee says.

12. Ethnography

    • The scientific description of peoples and cultures with their customs, habits, and mutual differences.

13. Content analysis

    • Content Analysis - uses larger samples ,-is more methodological about the choice of the sample For example: your research could use a sample of ten magazines (or ten advertisements or articles)and they should be chosen in such a way that they are representative of the total group of magazines (or advertisments or articles) your are discussing. then you - use prepared questions to gather the surface data - use prepared tables to collect the data - you could also look for relationships for example 'Is there a relationship between gender and body image in media presentations?":