Marketing

Daan den Hollander
Mind Map by Daan den Hollander, updated more than 1 year ago
Daan den Hollander
Created by Daan den Hollander about 4 years ago
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Description

None Marketing Mind Map on Marketing, created by Daan den Hollander on 02/07/2016.

Resource summary

Marketing

Annotations:

  • http://www.marketingfacts.nl/images/research/347626_econsultancy-qdib-2016-digital-trends.pdf
1 Channels
1.1 Lead Portals
1.1.1 Techtarget
1.1.2 Marqit
1.1.3 IDC
1.1.4 SDX Central
1.2 Email
1.2.1 Newsletters
1.2.2 Themes
1.2.3 Linkedin InMail
1.3 Website
1.3.1 Blog
1.3.2 Landing Pages
1.3.3 Chat
1.3.4 Schema.org
1.3.5 Open Graph Metadata
1.4 Video
1.4.1 Vimeo
1.4.2 Youtube
1.4.3 Periscope

Annotations:

  • https://katch.me/ to save them
1.4.4 Webcasts
1.5 Social
1.5.1 Twitter
1.5.2 Linkedin
1.5.2.1 Company Page

Annotations:

  • https://www.linkedin.com/company/2240
1.5.2.2 Slideshare

Annotations:

  • http://www.slideshare.net/junipernetworks/presentations
1.5.2.3 Sales Navigator
1.5.3 Facebook

Annotations:

  • https://www.facebook.com/JuniperNetworks
1.5.4 Google +
1.5.5 Xing
1.6 Events
1.6.1 World Hosting Days (March & Nov 2016)

Annotations:

  • http://www.whd.global/eng/whd-local.php
1.6.2 Mobile World Congress (Febr 2016)

Annotations:

  • https://www.mobileworldcongress.com/
1.6.3 VMWorld Europe (Oct 2016)

Annotations:

  • https://www.vmworld.com/en/europe/index.html
1.6.4 Forrester - Digital Transformation Europe (Jun 2016)

Annotations:

  • https://www.forrester.com/DIGITAL+TRANSFORMATION+EUROPE+2016/-/E-EVE6904
1.6.5 Gartner - Data Center Summit (Nov 2016)

Annotations:

  • http://www.gartner.com/events/emea/data-center
1.6.6 Gartner - Inforstructure Operations Management (Jun 2016)

Annotations:

  • http://www.gartner.com/events/emea/infrastructure-operations-management
1.6.7 Gartner CIO & IT Executive Summit (May 2016)

Annotations:

  • http://www.gartner.com/technology/summits/emea/cio-executive-german/
1.6.8 Gartner CIO Leadership Forum (Mar 2016)

Annotations:

  • http://www.gartner.com/technology/summits/emea/cio-forum/
1.6.9 451 Research - Business of Cloud, Datacentre and Hosting Summit (Apr 2016)

Annotations:

  • https://451research.com/summits/business-of-cloud
1.6.10 451 Research - Datacentre Executive Summit (Oct 2016)

Annotations:

  • http://www.451researchsummits.com/Content/Datacentre-Executive-Summit/4_11/
1.6.11 IDC European CIO Summit 2015 (Sep 2016)

Annotations:

  • http://www.cvent.com/events/western-europe-events-2015/custom-36-964bc723509944aea8b7df2d05ec160e.aspx?cpc=HHN2PBPNCXQ
1.6.12 Hostingcon Europe (Oct 2016)

Annotations:

  • http://europe.hostingcon.com/
1.6.13 Secure Cloud 2016 (May 2016)

Annotations:

  • https://csacongress.org/event/securecloud-2016/
1.6.14 EuCNC’2016 (Jun 2016)

Annotations:

  • http://www.eucnc.eu/
1.6.15 ISF World Congress 2016 (Oct 2016)

Annotations:

  • https://www.securityforum.org/events/world-congress/isfannualworldcongress2016/
1.7 Associations
1.7.1 Internet Engineering Task Force (IETF®)

Annotations:

  • http://ietf.org/
1.7.2 Network Professional Association (NPA)

Annotations:

  • http://www.npa.org/
1.7.3 European CIO Association (EuroCIO)

Annotations:

  • http://www.eurocio.org/
1.7.4 European Data Center Association (EUDCA)

Annotations:

  • http://www.eudca.org/
1.7.5 European ISP Association (EuroISPA)

Annotations:

  • http://www.euroispa.org/
1.7.6 European Industrial Research Management Association (EIRMA)

Annotations:

  • http://www.eirma.org/
1.7.7 European Union Agency for Network and Information Security (ENISA)

Annotations:

  • https://www.enisa.europa.eu/
1.7.8 Alliance for Internet of Things Innovation (AIOTI)

Annotations:

  • https://ec.europa.eu/digital-agenda/en/our-members
1.7.9 Association of Information Technology Professionals (AITP)

Annotations:

  • https://www.aitp.org/
1.7.10 European Telecommunications Network Operators' Association (ETNOA)

Annotations:

  • https://www.etno.eu
1.7.11 GÉANT

Annotations:

  • http://www.geant.org/
1.7.12 Euro Communications (Eurocomms)

Annotations:

  • http://www.eurocomms.com/
1.8 Phone Inbound / Outbound

Annotations:

  • Put a call me back scheduler in the landing pages / website
1.9 Online Ads
1.9.1 Linkedin Sponsored Updates
1.9.2 Twitter Ads
1.9.3 Linkedin Lead Accelerator
1.9.4 Google Adwords

Annotations:

  • https://storage.googleapis.com/support-kms-prod/D1B3826EDB9ED675F9CFB5E455579424C1FF
1.9.5 Facebook Ads
1.9.5.1 By Website visited
1.9.5.2 By Interest
2 Personas

Annotations:

  • https://issuu.com/tbkconsult/docs/tbk-pffs-003-v7?e=2462622/5437808 http://www.pwc.com/gx/en/ceo-agenda/ceosurvey/2016.html
2.1 Chief Information Officer (CIO)
2.1.1 Head of IT Infrastructure
2.1.2 Director IT Infrastructure
2.1.2.1 Senior Network Architect
2.1.3 Director IT Operations
2.1.4 VP IT Infrastructure
2.1.5 Project / Program Manager
2.2 Chief Financial Officer (CFO)
2.3 Chief Security Officer (CSO)
2.3.1 Director Network Security
2.4 Chief Executive Officer (CEO)
2.5 Chief Technology Officer (CTO)
2.6 Chief Operations Officer (COO)
2.7 Chief Procurement Officer (CPO)
3 Tooling
3.1 Google
3.1.1 Google Analytics
3.1.1.1 Google Content Experiments

Annotations:

  • https://www.youtube.com/watch?v=TGrujIh2H0I
3.1.2 Google Adwords
3.1.3 Google Tag Manager
3.1.4 Google Webmaster Tools
3.2 Oracle
3.2.1 Oracle Bluekai
3.2.2 Oracle Eloqua
3.3 Salesforce.com
3.4 Linkedin
3.4.1 Sales Navigator
3.4.2 Sponsored Updates
3.4.3 Lead Accelerator
3.4.4 Slideshare
3.4.5 InMail
3.5 Microsoft
3.5.1 Bing Ads
3.6 SEO Tools for Excel
3.7 Other
3.7.1 DemandBase
3.7.2 Marin Software
3.7.3 MixPanel
3.7.4 Rocketfuel
3.7.5 Adobe
3.7.5.1 Adobe Test & Target
3.7.5.2 Adobe Analytics
3.7.5.3 Adobe Media Optimizer
3.8 Twitter Ads
3.9 Social123

Annotations:

  • http://social123.com/
3.10 Facebook Ads
4 Themes
4.1 Security
4.2 Software Defined Networking (SDN)
4.3 Bring Your Own Device (BYOD)
4.4 Cloud
4.5 Network Function Virtualization (NFV)
4.6 Multi Protocol Label Switching (MPLS)
4.7 Internet of Things (IoT)
5 Products
6 Content / Assets
6.1 White Papers
6.2 Infographics
6.3 Customer Testimonial
6.4 Survey / Reports
7 Competitors
7.1 EMC
7.2 Enterprise Network Firewalls / Unified Threat Management

Annotations:

  • http://innetworktech.com/wp-content/uploads/2015/04/Magic-Quadrant-for-Enterprise-Network-Firewalls.pdf
  • http://www.protego.net/uploads/5/8/2/0/58204117/gartner_-_magic_quadrant_for_unified_threat_management_08-2015.pdf
7.2.1 Cisco
7.2.2 HP
7.2.3 Dell Sonicwall
7.2.4 Check Point Software
7.2.5 Palo Alto Networks
7.2.6 Fortinet
7.2.7 Watchguard
7.2.8 Hillstone Networks
7.2.9 Intel Security
7.2.10 Huawei
7.2.11 Ahnlab
7.2.12 Stormshield
7.2.13 Sangfor
7.2.14 F5
7.2.15 Barracuda Networks
7.2.16 Sophos
7.2.17 Aker Security Solutions
7.2.18 Rohde & Schwarz
7.3 Wired and Wireless LAN Access Infrastructure

Annotations:

  • https://www.wesecure.nl/upload/documents/tinymce/Magic-Quadrant-for-the-Wired-and-Wireless-LAN-Access-Infrastructure-2015.pdf
  • http://email.ciscopartnernews.com/C92-734422-01%20Competitive%20Analysis-Wireless%20Win%20Partners-v3%20FINAL%205-5-15.pdf
7.3.1 Avaya
7.3.2 Cisco
7.3.3 HP / Aruba Networks
7.3.4 Huawei
7.3.5 Dell
7.3.6 ALE
7.3.7 Extreme Networks
7.3.8 Aerohive
7.3.9 Zebra
7.3.10 Brocade
7.3.11 D-Link
7.3.12 Allied Telesis
7.3.13 Ruckus Wireless
7.4 Infoblox?
7.5 Arbor Networks?
7.6 A10 Networks?
8 Type of Sales cycles
8.1 Net New Name
8.2 Customer Upgrade
8.3 Customer Upsell
8.4 Customer Cross-sell
8.5 Customer Win-back
9 Analysts
9.1 Gartner
9.2 Forrester
9.3 IDC
9.4 451 Group
9.5 Frost & Sullivan
9.6 OVUM
9.7 Individuals
9.7.1 Nick Lippis

Annotations:

  • https://www.linkedin.com/in/nicklippis
10 Campaign Elements to track

Annotations:

  • https://support.google.com/analytics/answer/1033867?hl=en#using_the_url_builder
10.1 Campaign Source
10.2 Campaign Medium
10.3 Campaign Term
10.4 Campaign Content
10.5 Campaign Name
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