44658
Description
Mind Map by pmfisher1996, updated more than 1 year ago
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Created by pmfisher1996
about 11 years ago
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Quantitive Data
- Easier to analyse than qualitative data
because data is in numbers
- this enables comparisons to
be made between groups much
more easily
- this enables comparisons to
be made between groups much
more easily
- Produces more objective
data than qualititative as
involves little or no
interpretation
- More likely to be tested for
reliability which may lead to
generalisability to other
situations
- For example counting words in a
memory experiment is more
measurable than asking open
questions in an interview
- Can be collected more quickly than
qualitative data as it tends to use closed
rather than open questions
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