multi channel media

louise_davidson
Mind Map by louise_davidson, updated more than 1 year ago
louise_davidson
Created by louise_davidson about 4 years ago
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Description

Mind Map on multi channel media, created by louise_davidson on 02/10/2016.

Resource summary

multi channel media
1 in-store technology
1.1 payment options / contactless / apple pay / ipads
1.2 online ordering options
1.2.1 customer friendly online touchpoints
1.2.2 motivation to shop
1.2.2.1 immediate possesion
2 Marketing
2.1 digital marketing
2.1.1 social media
2.1.1.1 e-newsletters / email
2.1.1.1.1 website content
2.2 traditional marketing
2.2.1 offline print
2.2.1.1 physical touch points in-store
2.2.1.1.1 customer experience
2.3 online magazines
2.3.1 mobile apps
2.3.1.1 digitally integrated offline magazines
2.3.1.1.1 novelty / fun
2.3.1.1.2 selling tools
2.3.1.2 technology
2.3.1.2.1 generation Z / Y
2.3.1.2.1.1 instagram
2.3.1.2.1.1.1 mobile
2.4 branding
2.4.1 communication / theory
2.4.2 brand association
2.4.2.1 social acceptance
2.4.3 colour/attraction
2.4.3.1 typography
2.4.3.1.1 logos
2.4.3.1.1.1 consistency
3 shoes
3.1 trainers
3.1.1 fashion trainers
3.1.1.1 exclusives
3.1.1.1.1 collaborations
3.1.1.1.1.1 Limited edition
3.1.2 streetwear
3.1.2.1 America
3.1.2.1.1 Los Angeles skate / surf
3.1.2.1.1.1 Stussy / The Hundreds
3.1.2.1.1.1.1 limited editions / rare availability
3.1.2.1.2 New York
3.1.2.1.2.1 Brooklyn street style
3.1.2.1.2.1.1 history of trends
3.1.2.1.2.1.1.1 how is a trend developed
3.1.2.2 individual
3.1.2.2.1 customised / personal
3.2 history of shoes
3.2.1 social status
3.2.1.1 expression
3.2.1.2 acceptance
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