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The Ritz Carlton

Description

Free Associations
marina.forch
Mind Map by marina.forch, updated more than 1 year ago
marina.forch
Created by marina.forch over 11 years ago
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Resource summary

The Ritz Carlton
  1. User Imagery
    1. International
      1. White collar
        1. Traditional
          1. Upper class
            1. Elegance
            2. Usage Imagery
              1. Honeymoon
                1. Special occassions
                  1. Living the dream
                  2. Brand Personality
                    1. Classic
                      1. Traditional
                        1. Sophisticated
                          1. Independent
                            1. Welcoming
                              1. Genuine care
                              2. Symbolic
                                1. Prestige
                                  1. Self-confidence
                                    1. Identify yourself as rich and famous
                                    2. Experiential
                                      1. Relaxation
                                        1. Care-free
                                          1. Fullfillment of unexpressed needs
                                            1. Memorable Stay
                                              1. Warm welcome & goodbye
                                                1. Feeling of belonging
                                                2. Functional
                                                  1. High Quality
                                                    1. Long-lasting memories
                                                      1. Enjoyable stay
                                                      2. Product Related
                                                        1. Accomodation
                                                          1. Spa, gym and health care
                                                            1. Food and beverage outlets
                                                              1. Golf courses, leisure centers, activities for every age
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