453056
Description
Mind Map by marina.forch, updated more than 1 year ago
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Created by marina.forch
over 10 years ago
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The Ritz Carlton
- User Imagery
- International
- White collar
- Traditional
- Upper class
- Elegance
- International
- Usage Imagery
- Honeymoon
- Special occassions
- Living the dream
- Honeymoon
- Brand Personality
- Classic
- Traditional
- Sophisticated
- Independent
- Welcoming
- Genuine care
- Classic
- Symbolic
- Prestige
- Self-confidence
- Identify yourself as rich and famous
- Prestige
- Experiential
- Relaxation
- Care-free
- Fullfillment of unexpressed needs
- Memorable Stay
- Warm welcome & goodbye
- Feeling of belonging
- Relaxation
- Functional
- High
Quality
- Long-lasting
memories
- Enjoyable stay
- High
Quality
- Product Related
- Accomodation
- Spa, gym and health care
- Food and beverage outlets
- Golf courses, leisure
centers, activities for
every age
- Accomodation
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