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Four Modes of Decision Making

Kathryn Wiatrek English

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Four Modes of Decision Making

  1. HIGH INVOLVEMENT/ HIGH EXP: Brand Loyalty

  2. LOW INVOLVEMENT/ HIGH EXP: Habit/ Variety Seeking

  3. HIGH INVOLVEMENT/ LOW EXP: Ext. Prob Solving

  4. LOW INVOLVEMENT/ LOW EXP: Limited Prob Solving

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Mind Map on Four Modes of Decision Making, created by Kathryn Wiatrek on 07/03/2016.
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Kathryn Wiatrek
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