48299
Description
Mind Map by Alistair Walker, updated more than 1 year ago
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Created by Alistair Walker
over 11 years ago
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The Boston Matrix
- Dogs
- Low Growth rate
- Small Market share
- No Longer Profitable
- Should be dropped
- Low Growth rate
- Question Marks
- High growth rate
- Small market share
- Cash injection necessary
to maintain/ increase
market share
- Need to become STARS
- If all others cannot be
done needs to be
phased out
- High growth rate
- Stars
- High Growth rate
- High Market Share
- Turn Into cash cows
- High Growth rate
- Cash cows
- Low Growth rate
- High Market share
- Very Successful
and profitable
- 'Milked' to supply
cash for others
- Low Growth rate
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