Majority Influence

Sami Jubb
Mind Map by Sami Jubb, updated more than 1 year ago
Sami Jubb
Created by Sami Jubb about 6 years ago



Resource summary

Majority Influence
1 Evaluation of ASCH
1.1 Validity
1.1.1 1. No INTEREST in experiment
1.1.2 2. Weren't BOTHERED if they got it wrong
1.1.3 3. So were MORE willing to conform
1.1.4 4. Therefore it LACKS validity, in other situations it may have been different (eg requiring opinion)
1.1.5 5. PRESSURE In front of STRANGERS-didn't want to look STUPID so MORE likely to conform
1.2 Ethics
1.2.1 DECEIVING 1.Didn't know they were being tricked 2. Didn't know other P's were CONFEDERATES 3. But the couldn't have been told Because study would have been ruined 4. Overcome by a full debriefing
1.3 Real World Apps
1.3.1 JURIES 1. FIRST vote determines outcome in over 95% of cases 2.TANFORD & PENROD Suggest CONFORMITY is a major influence in jury DECISION making
1.4 Child Of Its Time?
1.4.1 1.It is possible the findings were unique to 1 culture (all MALE AMERICANS)
1.4.2 2.Conducted in a period of ANTI- COMMUNISM (scared to be different) Perrin & Spencer repeated-got different results. Suggests that the main reason for conformity is the CONTEXT and PEOPLE E.g. S&E students are more CONFIDENT so are LESS likely to conform whereas YoP are MORE likely conform because they don't want to get in TROUBLE
2.1 1. Repeated ASCHs experiment in ENGLAND in 1970's using SCIENCE & ENGINEERING students
2.1.1 Only ONE conformed response out of 396 trials
2.2 2. Also used YOUTHS on PROBATION and probation WORKERS as CONFEDERATES
2.2.1 This time the results were SIMILAR to ASCH
3 Collectivist Cultures
3.1 Group orientated so more likely to conform- social behaviour is determined by goals set as a whole (ie family)
4 Individualist Cultures
4.1 More independent so less likely to conform
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