Contemporary, social and regulatory issues

Contemporary, social and regulatory issues

1. The main contemporary issues with advertising

   • Environmental advertising
   • Greenwashing
     • Are Shell really that enviromentally friendly
   • Controversy
     • Benetton; Priest and Nun
   • Cause related advertising
     • Pink and breast cancer

2. So what is envrionmental advetising

   • Adverts that address a relationship between a product/service and the biophyscial enviroment
   • Those that promote a green lifestyle
   • Adverts that present corporate image of responsibility
   • Seek to improve environmental quality
   • Want to satisfy customers

3. Femvertising (social issues in advertising

   • Employes pro female talent
   • Messages and images that empower women
   • "Advertising reflects the morals of society, but it does not influence them" David Ogilvy
   • Women tend to respond more to advertising that builds sex and pro female campagins
   • Women post a lot of negative views on social media about beauty and body image

4. Ethical issues

   • Why may advertising be viewed as unethical?
     • Untruthful and deceptive
     • Manipulative
     • Offensive and in 'bad taste'
     • Perpetuates sterotypes
     • Irrational purchases
     • Plays on peoples fear
   • What are the ethics of targeting?
     • Offerings should be directed at specific customer segments
     • There can often be ethical dilemmas as some segments can be viewed as vulnerabe
     • Blurred lines between what is a good targeting strategy and a method of unfair advantage
     • Targeting children and teenagers
     • Targeting economically disadvantaged groups

5. Regulatory issues in advertising

   • WE WANT....(ASA)
     • Legal
     • Decent
     • Honest
     • Truthful
   • Self regulating
     • Undertaken by advertising community themselves
     • Peers establish and enforce voluntary rules of behaviour
     • Advertising however can vary depending on country

6. Kiddies and evil advertising

   • Exploit their credulity, loyalty, vulnerability and lack of experiance?
   • Encourage them to make a nuisance of themselves to parents?
   • Encourage others to participate in activites that may be dangerous?
   • Portray or represent children in a sexual way?

7. Kiddies and evil advertising continued..

   • Encourage poor nutritional habits?
   • Can collect information about children under the age of 12 without parents consent?
   • Inappropriate sexual imagery outdoors where children can see them?
   • Can promote age restricted products such as alcohol or gambling

8. Ethics of advergaming

   • Children that played games that involved healthy food, ate considerably more heathly than those that did not
   • Games such as Dole did increase fruit and vegetable consumption
   • After playing games such as 'Pop Tarts' and 'Oreos' children consumed more nutrient poor snacks

9. Banned clothing advertisements

   • Marc Jacobs; Oh, Lola!
   • American Apparal

10. Food and Drinks and advertising

    • Can encourage excessive consumption
    • Can use promotinal offers in an irresponsible way
    • Use popular celebrities and characters to enocurage children to purchase
    • Can give misleading information about products

11. Gambling and advertising

    • Encourage behaviour that can be deemed as soically irresponsible or could lead to finanical issues
    • Some suggests that it can be a solution to to financial concerns
    • Exploit there target audience
    • Link gambling to seduction, sexual success or enhanced attractiveness

12. Alcohol and advertising

    • Cannot link alcohol to seduction, sex or success
    • Link alcohol with irresponsible behaviour
    • Show alochol being served in an irresponsible way
    • Show young people