Mind map
Deutsch and Gerards - Dual Process Model
Mind map: Deutsch and Gerards dual process model
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Deutsch and Gerards - Dual Process Model
This mode proposes 2 reasons why people yield to conformity
- Normative Social Influence
- Based on the desire to be LIKED. People conform as they believe the group would approve and accept them.
- Normative Social Influence is a form of public conformity which leads to compliance.
- Based on the desire to be LIKED. People conform as they believe the group would approve and accept them.
- Informational Social Influence
- This is based on the desire to be RIGHT. People look to others they believe have the correct information on how to behave in ambiguous situations.
- Informational Social Influence is a form of private conformity which leads to identification or internalisation.
- This is based on the desire to be RIGHT. People look to others they believe have the correct information on how to behave in ambiguous situations.
- Normative Social Influence
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- Description
- Biology, Chemistry and Psychology AQA Psychology (Unit 2 PSYA2 Biological Psychology, Social Psychology and In) Mind Map on Deutsch and Gerards - Dual Process Model, created by nikeishabk on 01/02/2014.
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