Terminologies

Terminologies

1. Personal Information

   • Any information relating to an individual person

2. Informed Consent

   • Users being aware of what information is collected and how it is used

3. Invisible Information Gathering

   • Collection of personal information about a user without the user’s knowledge.

4. Cookies

   • Files a Web site stores on a visitor’s computer. Cookies help companies provide personalized customer service and target advertising to the interests of each visitor

5. Secondary Use

   • Use of personal information for a purpose other than the purpose for which it was provided

6. Data Mining

   • Searching and analyzing masses of data to find patterns and develop new information or knowledge

7. Opt-Out

   • Person must request (usually by checking a box) that an organization not use information

8. Opt-In

   • The collector of the information may use information only if person explicitly permits use (usually by checking a box)