Please wait - loading…

Marketing Plan

Description

Marketing Plan
Lester Stoffels
Mind Map by Lester Stoffels, updated more than 1 year ago
Lester Stoffels
Created by Lester Stoffels about 6 years ago
3
0

Resource summary

Marketing Plan
  1. Market Research
    1. Undertaken to understan more about customers needs
      1. Gain understanding of customers perceptions of a product
        1. Collection and analysis of data
        2. Product
          1. Describe product fully

            Annotations:

            • including what makes the product or service unique
            1. Evidence of patents should be provided
              1. Packaging, safety and compliance with SABS
              2. Price
                1. Needs to cover all the costs
                  1. Decide if will offer discounts
                    1. Discounts could be offered for early payment
                    2. Promotion
                      1. Choose what type of advertising will be used
                        1. Depending on the target market
                        2. Place
                          1. How easy it is for customers to reach business
                            1. Can be from different places
                              1. Alternatively, door to door
                              2. People
                                1. Employees need to have the right skills
                                  1. Ability to deal with customers
                                  2. Physical Environment
                                    1. How neat and safe is it around your business
                                      1. Does it meet the expectations of customers
                                      2. Process
                                        1. The way you deliver your product or service
                                          1. Greater efficiency lead to customer service
                                          Show full summary Hide full summary

                                          Similar

                                          Business Studies Unit 1
                                          emily.mckechnie
                                          Business Studies Unit 2
                                          tara.springate
                                          1.3.1 Characteristics of Successful Entrepreneurs
                                          Molly Hills
                                          Unit 1: Business Studies GCSE
                                          Libby Rose
                                          Unit 3 Business Studies
                                          Lauren Thrower
                                          BUSS1
                                          Sophie Davis
                                          The skills needed to be a successful entrepreneur
                                          rhiannafordx
                                          The skills needed to be a successful entrepreneur
                                          Rosie Wallis
                                          AS - Buss1 - Formula Cards
                                          Sophie Davis
                                          How to Turn Business Failure into Business Success
                                          Micheal Heffernan
                                          Chapter 40: Promotion
                                          19leesia