Branding1

Branding1

Brand
1. The image or logo of a specific product that a company is providing to their consumers
  Annotations:
  - The image of a company and the products they produce.
2. It is supposed to be unique
3. Recognizable
4. It must provide a nice aspect or image to the company and products
5. Reputation
The process of creating a brand for certain products or companies.
It must be appellative for the consumer
1. Colors that call for you atention
2. Words or phrases that stick to your mind
3. Easy to remember
Elements
1. Graphic symbols
  1. Logo
  2. Image
  3. Variation Between colors
2. Wordmark
  1. Words or Phrases
  2. Name
  3. Designed in a specific typeset
    1. Font
3. Photos and images
  1. Appelative
  2. Different
4. Shapes and forms
Marketing
1. Differences between marketing and branding
  1. "Branding is about creating an awareness, a perception in the mind of the end consumer. Marketing is a broader term encompassing branding and also includes sales, managing distribution channels, offers, schemes, analytics on consumer behavior etc. Marketing is the big bucket that has the branding aspect in it" -Ajeet Gupta"
Aspects of branding that should be applied on a business
1. It's all about the image
  1. Use the appropiate
    1. Images
    2. Colors
    3. Font
    4. Word game
    5. Name

Resource summary

	Created by Valentina Bahamon about 8 years ago