6440948
Description
Mind Map by Matthew Taylor, updated more than 1 year ago
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Created by Matthew Taylor
over 7 years ago
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Self Report
- Rating
Scales
- Likert Scales: Rating
agreement with a
statement from 1
(strongly disagree)
to 5 (strongly agree)
- Sematic Deferential Scales:
Like a Likert scale, but
words are polar opposites
- Likert Scales: Rating
agreement with a
statement from 1
(strongly disagree)
to 5 (strongly agree)
- Open and
Closed
Questions
- Open Questions:
Provide written answers
(qualitative data) - Often
used in interviews
- Closed Questions:
Provide a limited
choice eg. Yes/No
- Open Questions:
Provide written answers
(qualitative data) - Often
used in interviews
- Types Of Data
- Quantitative Data: Numerical
data such as scores or lengths
- Qualitative Data:
Verbal or written data
such as descriptions
- Quantitative Data: Numerical
data such as scores or lengths
- Structured Vs
Unstructured
Questions
- Structured: Questions are
precise and planned in
advance - Often produce
quantitative statistical data
using closed questions
- Unstructured: Use open
questions to provide more
detailed qualitative answers
- Structured: Questions are
precise and planned in
advance - Often produce
quantitative statistical data
using closed questions
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