Conformity

Conformity

Compliance
1. AO1 Asch 1951
  1. How do people behave in an unambiguous situation
  2. groups of 7-9 pps
    1. 1 naive pp
    2. All confederates
    3. American male undergraduates
  3. Line judgement test
    1. Confederates gave wrong answer 12/18 times to see how pp would react
      1. average of 32% conformity
        75% conformed at least once
        signs of stress were shown
2. AO2 Asch 1951
  1. Method
    1. Lab experiment , controlled, reliable results
  2. Validity
    1. Low ecological validity, lab with uncommon task, not generalisable outside setting
  3. Sample
    1. Low population validity, only 1 real pps, all male students, androcentric bias, not generalisable to population
  4. Ethics
    1. Raised ethical issues, pps were put under stress and confusion of the study to avoid demand characteristics however deception raises issues
3. Conform to majority view publicly but keep original views internally
  1. Normative social influence
    1. Desire to be liked, to fit in and not seem odd or left out.
Internalisation
1. AO1 Zimbardo 1973
  1. Affect of conformity in an ambiguous situation.
  2. 24 male psychology students from Stanford Uni
    1. Applied and were allocated role of guard or prisoner
  3. Prisoners were arrested, stripped and allocated numbers for names.
    1. Lived 3 in a cell.
  4. Guards had khaki uniforms, nightsticks and mirrored sunglasses
    1. worked 8 hour shifts and then went home
    2. "Correctional Officers"
    3. Given no direct instructions, just "keep control"
  5. Meant to last 14 days but only lasted 6
    1. due to ambiguous situation one guard took the lead and treated prisoners harshly, others followed example set.
    2. Guards shown genuine sadistic tendancies, they internalised their roles.
    3. Prisoners became passive, depressed.
    4. Showed conformity to social rules
  6. Prisoners rebelled and were punished by guards
    1. Solitary confindment
    2. humiliation
    3. preventing sleep
2. AO2 Zimbardo 1973
  1. Method
    1. Controlled observation, no extraneous variables, standardised, reliable results
  2. Validity
    1. Low population validity, only young males, students, andocentric bias, cannot be generalised.
  3. Sample
    1. Low ecological validity, artificial setting, no crimes commited, only male, small number, not generalisable.
  4. Ethics
    1. Raised ethical issues, extremely brutality of the guards, prisoners suffered depression and psychological damage, pps should be protected from harm.
3. Taking on the majority view internally and externally
  1. Informational social influence
    1. Desire to be right in an ambiguous situation we believe other's interpretation is more accurate and comply.
Change in a persons behaviour or opinion as a result of real or imagined pressure from a person or group

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	Created by HeatherTxo about 10 years ago