6862334
Description
Mind Map by Victor Ramirez-Mirazo, updated more than 1 year ago
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Created by Victor Ramirez-Mirazo
over 7 years ago
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DANGER, FOOD, SEX, MOVEMENT,
FACES, AND STORIES GET THE MOST
ATTENTION
- Anything that moves
- Pictures of human faces, especially if they are looking right at you
- Pictures of food, sex, or danger
- Stories
- Loud noises
- You have three brains
Annotations:
- The new brain is the conscious, reasoning, logical brain that you think you know best; the mid-brain is the part that processes emotions, and the old brain is the part that is most interested in your survival
- what grabs attention the most:
- Can I eat it? Can I have sex with it? Will it kill me?
Annotations:
- The job of your old brain is to constantly scan the environment and answer the questions: “Can I eat it? Can I have sex with it? Will it kill me?”
- FACTS
Annotations:
- It may not always be appropriate to use food, sex, or danger in your Web page or software application, but if you do they’ll get a lot of attention.
- Use images of up-close faces.
- Use stories as much as you can, even for what you think is factual information.
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