Marketing

lizzie.jesson
Mind Map by lizzie.jesson, updated more than 1 year ago
lizzie.jesson
Created by lizzie.jesson almost 6 years ago
71
3

Description

GCSE Business Studies (Unit 1) Mind Map on Marketing, created by lizzie.jesson on 04/05/2014.
Tags

Resource summary

Marketing
1 PLACE
1.1 needs to be accessable
1.2 DISTRIBUTION CHANNEL
1.2.1 shows the path a product goes on to reach the customer
2 PRODUCT
2.1 should be market driven
2.2 PRODUCT LIFE CYCLE
2.2.1 1) launch
2.2.2 2) growth
2.2.3 3) maturity
2.2.4 4) decline
2.3 why should you increase your product range?
2.3.1 open to more customers
2.3.2 customers more choice
3 PRICE
3.1 PRICE SKIMMING
3.1.1 high price - low price over time
3.2 PENETRATION PRICING
3.2.1 low price - high price over time
3.3 COST plus PRICING
3.3.1 adds the cost of the product and any percent
3.4 DESTROYER PRICING
3.4.1 charge at such a low cost, destroys competitors. ILLEGAL
3.5 DISCRIMINATION PRICING
3.5.1 service - charge different prices for different people,
3.6 LOSS LEADERS
3.6.1 low price to draw customers to buy other products
3.7 COMPETITION PRICING
3.7.1 match competitors pricing
3.8 PSYCHOLOGICAL
3.8.1 penny less than a pound example £9.99
4 PROMOTION
4.1 ADVERTISING
4.1.1 inform potential customers about products and services
4.2 SALES PROMOITON
4.2.1 set of marketing activities to boost sales
4.3 DIRECT SELLING
4.3.1 product offered directly to the cusomter
4.4 SPONSORSHIP
4.4.1 promoting through an event
4.4.1.1 example; charity fun run
Show full summary Hide full summary

Similar

3.1 Keywords - Marketing
Mr_Lambert_Hungerhil
Unit 3.1: Marketing
nk_
Market Positioning
Helen Rennie
Non Verbal Communication
Mursal Kharoti
Business Studies Unit 1
emily.mckechnie
Unit 1: Business Studies GCSE
Libby Rose
Biology Unit 1a - GCSE - AQA
RosettaStoneDecoded
BELIEVING IN GOD- UNIT 1, SECTION 1- RELIGIOUS STUDIES GCSE EDEXCEL
Khadijah Mohammed
Marketing - Business Studies
me3zer
MATTERS OF LIFE AND DEATH - UNIT 1, SECTION 2 - RELIGIOUS STUDIES GCSE EDEXCEL
Khadijah Mohammed
Business Studies Unit 2
tara.springate