Marketing

Annotations:

• Focussed networks - clients; referrers. Product differentiation -  Markets not marketing. Bridging clients to platforms for powerful AND economically sustainable growth. -Closed groups -Value-based revenue stream.

1. Website
   1. .com; .au?

      Annotations:

      • .com reflects the global nature of the information presented on the site. .au works best for Australian's searching for local support. -Perform keyword search to determine alternative landing page options. -Consider whether your business proposition relies on people finding you through search engines OR if you are primarily relationship-based and the site is for growing existing trusted networks.
   2. Platform to be used

      Annotations:

      • Domain hosting: GoDaddy Building via: Wordpress Theme for ease of mgmt: Thesis 2.0
      1. Launch vehicle
         1. Twitter; LinkedIn; facebook; vivio; existing contacts; youtube; google+; pinterest; instagram; hootsuite
            1. Sales
               1. CRM system*
                  1. Pricing decisions
               2. Delivery
                  1. Supplier relationships
                     1. Calendar system
                        1. Travel systems
                  2. Administration
                     1. Xero*
                        1. Invoices
                           1. Costs
                              1. Contracts and Agreements
                                 1. Tax
                        2. Proposal System