Reasons for Rebranding

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Mind Map on Reasons for Rebranding, created by amyrobinson96 on 04/17/2014.
amyrobinson96
Mind Map by amyrobinson96, updated more than 1 year ago
amyrobinson96
Created by amyrobinson96 almost 11 years ago
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Resource summary

Reasons for Rebranding
  1. Rural
    1. Decline n Agriculture
      1. Reduce Employment
      2. Outward Migration of Young People due to reduced Employment
        1. Rebranding will...
          1. Encourage inward migration
            1. Encourage young people to stay in the area
              1. Increase employment
              2. Services close due to lack of people
                1. Economic problems
                2. All of these cause economic problems
                3. Urban
                  1. Services Closing
                    1. High unemployment rate
                      1. High Crime Rate
                        1. Outward Migration of young people
                          1. Deindustrialisation
                            1. Rebranding encourages...
                              1. New Jobs
                                1. New Investiments
                                  1. Economic Benefit
                                    1. Improvements to housing and environment
                                  2. Coastal
                                    1. Cheaper Flights + Package holidays
                                      1. Decline in tourism within the UK
                                      2. Decline in Fishing and Mining Industries
                                        1. Job Losses
                                        2. Businesses close due to lack of toursts
                                          1. Outward migration of young people due to unemployment
                                            1. Economic Losses
                                            2. Rebranding encourages new investment and brings money and jobs to the area
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