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838916
Transactional Data
Description
Mind Map on Transactional Data, created by Calum Crooks on 05/07/2014.
Mind Map by
Calum Crooks
, updated more than 1 year ago
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Created by
Calum Crooks
about 11 years ago
19
1
0
Resource summary
Transactional Data
What is transactional data?
A transaction is every time you buy or sell something. Transactional data is the information that is stored about a sale or purchase.
Commercial value of transactional data
Remembers what you what you've bought
This will then allow it to suggest what you might also like to buy
Allows delivery orders to be tracked
So customers can see where there order is and how long it might take to arrive
Contains information about customer shopping habits and preferences
This allows them to have an idea of what you might look at.
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