Transactional Data

Description

Mind Map on Transactional Data, created by Calum Crooks on 05/07/2014.
Calum Crooks
Mind Map by Calum Crooks, updated more than 1 year ago
Calum Crooks
Created by Calum Crooks about 11 years ago
19
1

Resource summary

Transactional Data
  1. What is transactional data?
    1. A transaction is every time you buy or sell something. Transactional data is the information that is stored about a sale or purchase.
    2. Commercial value of transactional data
      1. Remembers what you what you've bought
        1. This will then allow it to suggest what you might also like to buy
        2. Allows delivery orders to be tracked
          1. So customers can see where there order is and how long it might take to arrive
          2. Contains information about customer shopping habits and preferences
            1. This allows them to have an idea of what you might look at.
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