Mind Map on SECTION A, created by Mabel South on 16/04/2017.
Mabel South
Mind Map by Mabel South, updated more than 1 year ago
Mabel South
Created by Mabel South over 7 years ago

Resource summary

  1. Stars : Emma Watson
    1. How is she constructed
      1. Fan made sites
        1. Social media fan accounts
          1. Film posters
          2. What is her appeal?
            1. Audiences
              1. Friendly persona, makes you want to know her as she seems nice
                1. Good acting skills - will probably be good in film they're going to see
                  1. Pretty
                    1. Interactive with fans on social media
                      1. Strong opinions on women's rights and equality
                      2. Producers
                        1. Large fan base so guaranteed people to see the film
                          1. Good acting skills
                            1. Pretty so looks good in marketing campaigns
                          2. Genre specific?
                            1. Variety of films including comedy, drama and action
                              1. Most successful: Harry Potter (action/fantasy) Perks Of Being A Wallflower (drama)
                                1. Least successful: The Colony (horror)
                                2. Off-screen persona
                                  1. Interactive with fans and other celebrities on Twitter
                                    1. Campaigns for women's rights and is a string feminist
                                      1. Modelling career 2005 onwards
                                        1. Seen to be kind and caring
                                          1. UN Woman Goodwill Ambassador
                                          2. Associated Roles
                                            1. Hermione Granger (HP)
                                              1. Sam (Perks)
                                                1. Belle (Beauty and the Beast)
                                                  1. Ila (NOAH)
                                                2. Marketing and high concept : The Avengers Assemble
                                                  1. Production company
                                                    1. Marvel Studios and Walt Disney Studios Motion Pictures
                                                      1. Major studios
                                                        1. High budget, likely high gross
                                                          1. $220m budget, $1.52b box office
                                                          2. Synergy
                                                            1. Plot based on comic so Marvel and Disney worked together together to make sure the film and comic tie in
                                                              1. Acura cars used in film so people buy those cars
                                                              2. Poster
                                                                1. Shows stars and has their names clearly printed at top
                                                                  1. MARVEL above title to encourage comic fans to watch film
                                                                    1. Dramatic/chaotic background
                                                                    2. Trailer
                                                                      1. Focuses on stars
                                                                        1. Strong voice-over and sound effects
                                                                          1. Dark colours contrasting bright superhero outfits
                                                                          2. How is genre used to market the film?
                                                                            1. Teaser trailers shown at comic/con to target specific fans of genre
                                                                              1. Small snippets of trailer put online to build tension in fans
                                                                              2. Viral marketing and social media
                                                                                1. MARVEL tweeted lots of clips and teasers
                                                                                  1. Recorded messages from cast leaked online
                                                                                2. New technology and audience
                                                                                  1. Genre and narrative : Rogue One
                                                                                    1. Iconography associated with genre
                                                                                      1. Spaceships
                                                                                        1. Futuristic weapons (light sabers)
                                                                                          1. Different planet/landscape/biome
                                                                                          2. Themes
                                                                                            1. Space
                                                                                              1. Good vs Evil
                                                                                                1. Adventure
                                                                                                  1. Action
                                                                                                    1. Fantasy
                                                                                                    2. Typical Characters?
                                                                                                      1. Not typical heroes
                                                                                                        1. eg. a blind man who seems to have some link to the force
                                                                                                          1. a young woman who rebels against anything she doesn’t agree with
                                                                                                            1. Typical antagonists
                                                                                                            2. Genre specific stars?
                                                                                                              1. New cast- new characters for franchise
                                                                                                              2. Genre for marketing
                                                                                                                1. associated with sci fi/adventure games
                                                                                                                  1. comic book and game links
                                                                                                                  2. Audience pleasures of genre
                                                                                                                    1. Escapism
                                                                                                                      1. Introduced to new characters/places/timezones in the same fictional universe
                                                                                                                        1. Transported to new universe
                                                                                                                        2. Producer appeal
                                                                                                                          1. Hybridity
                                                                                                                            1. Narrative
                                                                                                                            2. Independent film : Moonlight
                                                                                                                              1. British film
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