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8661
Indie Audience
Description
Mind Map on Indie Audience, created by temii.ox on 23/01/2013.
Mind Map by
temii.ox
, updated more than 1 year ago
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Created by
temii.ox
over 11 years ago
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Resource summary
Indie Audience
Demographics
Aged 16 - 24
Younger generations
Students/ First Jobs (C2-D)
'Rebellious' - go against Dominant Ideology
Male and Female
Audience reflects the artists - mix of indie artist of both genders
Indie is a broad genre - Indie Rap artists like Count Bass D may appeal to males but Azealia Banks may appeal mostly to felmales
Socio Economic Group B -D
Have some disposable income to fund interest e.g. Shopping and going to Festivals
Reformers
Ideology that Mainstream is uninteresting.
Don't like artists that go along with norms of the music genre e.g. Pop song being about romantic relationship
Go against dominant ideology and some artists like to preform songs on controversial topics
Predominantly white
Interests
Fashion
ASOS
Urban Outfitters
Camden Market Fashion
Music
Not Mainstream
Indie Rap
Indie Pop
Indie Rock
Simplisitc
Talented Artist
Unique Selling Point
Narrative/Meaning to song
Rarely use auto-tune and other production tools to alter sound
Festivals
Reading
Glastonbury
V Festival
Indie - Media Output
Print
NME
Rock/Dark
Large Images - Artists
Dark Colours
Iconography - Rocky and Bold
Content - Intrest mostly Indie Rock Genre
INDIE
Simplistic
Iconography - bold and simple
Monochrome Colours
Large Images of Artists
Content - Interests all of Indie Music Genres
Fashion
Social Acivites
New Artists
Interviews
Kerrang!
Rock/Dark
Dark Colours
Large Images - Artists
Content - Internrests mostly Indie Rock Genre
Clash
Simplisitic
Large Images of Artist
Monochrome Colours
Iconography - bold and simple
Content - Interests of all Indie Music Genres
Fashion
Festivals
New and Current music artists
Interviews
Broadcast
Music Videos
Youtube Videos
Interviews - TV and Radio
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