Marketing Dynamics 2

Marketing Dynamics 2

1. Interactive Marketing

   • One to one marketing process that reacts and changes based on the actions of the customers and prospects

2. International Marketing

   • the application of marketing principles to more than one country

3. Internet Marketing

   • Marketing solely used online through email, search engines and social media

4. Marketing

   • The action or business of promoting and selling products or services including market research and advertising

5. Marketing Concept

   • The philosophy that companies need to analyze the needs of their customers and then make decisions to satisfy those needs

6. Marketing Environment

   • the factors and forces that affect a company's ability to build and maintain successful relationships to customers; there are three levels.
     • Micro (Internal)- Small forces within the company that affect the ability to serve its customers
     • Meso- the industry in which a company operates and the market
     • Macro (National)-Larger societal forces that affect the microenvironment

7. Marketing Mix

   • Factors that affect whether a business is successful with their products or services. there are 4 P's, 7 P's and 4 C's
     • 4 P's
       • Price, Place, Promotion, Production
     • 7 P's (Service only)
       • Price, Place, Promotion, Production, People, Physical Evidence, Process
     • 4 C's
       • Customer Value, Cost, Convenience, Communication

8. Marketing Orientation

   • A company focused on meeting the needs and desires of it customer through it product mix.