Purpose of websites

Purpose of websites

1. To convey a message

   • Clear message
   • Simple layout and colour scheme
   • Video/image to enhance the message
   • Concise information

2. To inform

   • Lots of informative text
   • Clear layout
   • Few images
   • Lots of links to other content

3. To persuade

   • Displays the product
   • Simple and eye-catching layout
   • Bold key messages
   • Clear messages
   • inviting
   • persuasive languages

4. To attract attention

   • Striking colour scheme
   • Easy to use navigation
   • Provides useful information

5. To entertain

   • Filled with interesting content
   • Includes animation and videos
   • Bright colours
   • Lots of images