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Mind map

NEEDS, RECOGNITION & MOTIVATION

selina.heung English

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NEEDS, RECOGNITION & MOTIVATION

MOTIVATION
- CONSUMER MOTIVATION
- DRIVERS OF MOTIVATION
  - PERSONAL RELEVANCE
  - PERCEIVED RISK
  - INCONSISTENCY WITH KNOWLEDGE AND ATTITUDES
FORCES THAT DRIVE PURCHASE
- GOAL
- DRIVE
- WANT/DESIRE
NEEDS
- MASLOW'S HIERACHY OF NEEDS
  - SELF ACTUALISATION
  - ESTEEM

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Description: Mind Map on NEEDS, RECOGNITION & MOTIVATION, created by selina.heung on 26/05/2014.
Created by: selina.heung
Views: 17
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