Marketing

patricia.paring
Mind Map by , created over 5 years ago

Mind Map on Marketing, created by patricia.paring on 06/04/2014.

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patricia.paring
Created by patricia.paring over 5 years ago
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Marketing
1 Role
1.1 Connect business to customers
2 Marketing strategies: 7 Ps
2.1 product
2.2 price
2.3 promotion
2.4 placement
2.5 people
2.6 processes
2.7 physical evidence
2.8 must be effective
2.8.1 appeal to target market
2.8.2 achieve marketing objectives
2.8.3 be appropriate to stage of product life cycle
2.8.4 provide sustainable competitive advantage
3 Orientation
3.1 marketing
3.1.1 identify needs and wants
3.1.1.1 product and price
3.2 selling
3.2.1 create a need
3.2.1.1 main criticism of marketing
3.3 production
3.3.1 develop a cheap product
4 Types of markets
4.1 resource
4.1.1 land
4.1.2 labour
4.1.3 capital
4.1.4 enterprise
4.2 industrial
4.3 intermediate
4.4 consumer
4.5 mass
4.6 niche
5 Influences on consumer choice
5.1 psychological
5.2 socio-cultural
5.3 economic
5.4 government restrictions
6 Legal influences on marketing
6.1 Competition and Consumer Act 2010
6.1.1 ACCC
6.1.1.1 enforces the law
6.2 legal terms
6.2.1 deceptive and misleading advertising
6.2.2 price discrimination
7 Development of new marketing tools/strategies
7.1 inexpensive
7.2 pop-up ads on computer
7.3 notifications on smart phone apps
8 Ethical Issues
8.1 good taste in advertising
8.2 products that may damage health
8.3 fair competition
8.4 sugging
8.4.1 selling under the guise of research
8.5 "green marketing"
8.6 children
9 Marketing process
9.1 steps used to develop, implement, monitor, review the marketing plan
10 Marketing plan
10.1 research identifies
10.1.1 strengths & weaknesses of product and marketing strategies
10.1.2 threats & opportunities
10.1.3 stage of product life cycle
10.1.4 market trends
10.1.5 features of target market
10.1.6 competitors
10.1.7 external factors
10.1.8 internal influences
11 Monitoring & evaluating the plan
11.1 sales, profit, stock data collected
11.2 surveys
11.3 analyse the data
11.4 determine why plan successful or not

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